ARTICLES

Why is Page Load Speed Important? We’re all familiar with the experience of arriving at a website, only to have to wait… and wait… patiently… for the site to load. For users browsing the internet, it’s pretty annoying, but for commercial organisations, the consequences of slow page loads and outages can be catastrophic. The financial impact

What is On-Page SEO? On Page SEO is a method of optimising web pages to improve search engine rankings, attract organic traffic and engage visitors. Common on-page SEO practices include optimising content, title tags, images, internal links, external links and URLs. It is a common understanding that SEO is a strategy to appease and please

Following on from my previous article on content strategy, in this post I list 8 content marketing types and give some solid reasons why you may want to include them in your marketing plan. Blogging For many organisations, blogs form the bulk of their content marketing strategy. There’s good reason for this; blog posts are

What is Content Strategy?   Content strategy is a framework for producing and marketing content. A content strategy details an organisation’s approach to subject selection, content formats, writing style, design and promotion. Having a content strategy helps you plan your website’s content marketing. Without a strategy, it is easy to hop from one tactic to

Google Optimize is a free testing tool that helps you find ways to improve your website and gain more conversions. In this short article, I explain what Google Optimize, how it works and the types of tests you can run.  My only irritation with Google Optimize is that ‘optimise’ has the American English spelling. What

One of the key engagement numbers that points to the quality of a web page is Bounce Rate. It’s a percentage you’ll find in Google Analytics and will give you a good idea if the content of a page meets and satisfies user intent. The lower the bounce rate of a page, the better. In