FPS (North) Property Services, Yorkshire
FPS (North) delivers a comprehensive, commercial and industrial Facilities Management service across Yorkshire. Their one-stop service ensures that premises function safely, efficiently and effectively to remain a hard-working asset for their owners.
FPS welcomes clients from a variety of sectors including commercial, industrial, retail, NHS, care homes and hospitality.
We designed the FPS homepage to showcase a compelling, clear representation of the brand. The sleek design reflects the professional nature of FPS and leaves a lasting impression on site visitors.
The first rule of a homepage is to tell visitors (and the search engines) what the business offers. We used clear, simple headlines and two short paragraphs of carefully written copy, to let the visitor (and Google) know they’re in the right place for Facilities Management in Yorkshire.
Navigation to individual services offered by FPS is effortless. We used stylish graphics, simple subheadings and short chunks of text. Hovering over each service lets users see a tidbit of information about the service and the option to read more.
All headlines are optimised for mobile device users – avoiding the need for any pinching in and out to read the text.
To guide visitors through the site or to encourage a call, strategically placed primary ‘calls to action’ (CTAs) are easy to find and in an attractive, contrasting colour.
Visual appeal is essential. So we included an image featuring a technician, which helps tell the story of the company.
Each FPS service page is carefully designed to be simple, yet credible and informative. Users don’t need to comb through the entire site to uncover what they need. Providing information quickly makes visitors more likely to choose FPS.
We aim to give the best user experience, keeping site visitors on the page with clean, uncluttered design. The combination of relevant images and intelligently placed subheadings encourage prospects to read on and find out if FPS can help them.
Carefully crafted content from our in-house copywriter is user- focused to give site visitors the information they are looking for, fast. All copy is SEO optimised and written to reflect the FPS brand.
Calls to action are strategically placed to catch the eye, encouraging a natural progression to conversion.
The news section
Regular article writing or blogging is a powerful, scalable and affordable marketing strategy not to be ignored.
Cree Digital’s copywriting service has written the first two articles for FPS’s brand new website. We understand how hard it can be for businesses to find time to write their own blogs and articles, but we also know that consistent news or article writing is a great way to discuss business services, show expertise on industry topics AND increase search traffic to websites.
How it looks on mobile devices
It goes without saying that the FPS website is designed to be fully responsive. The desktop user experience is great but the site looks just as good and functions equally well on all types of mobile device.
More and more consumers are using mobile phones to access websites and it’s never been more important to be responsive, actionable and frictionless, whatever the device.