Lynx Purchasing, Yorkshire
Established in 2002, Lynx Purchasing is a nationwide team of catering and hospitality industry experts and buyers. Lynx has a trusted partnership with over 60 category leading suppliers in the hospitality and catering industries, including wholesalers, specialist fresh food suppliers, catering equipment providers, utilities and specialist service providers.
We are proud to have worked with Lynx Purchasing for over 7 years. We were delighted when they approached us to design their brand new website.
Whilst the original Lynx website was working hard and had been highly successful for the business, it was time for an upgrade.
Lynx had lots of new ideas and the timing was perfect for a complete redesign.
Lynx’s homepage is designed to instantly represent the professionalism of their brand. Attractive, relevant and compelling imagery works together with just the right amount of headlines and content to give a great user experience.
Site visitors quickly find what they’re looking for. Smooth on-page navigation with logical dropdown menus leads prospects smoothly through the website and on to calls to action and conversion.
This is a visually stunning homepage, but more importantly, it is a customer focused homepage that asks the key question ‘How Can Lynx Purchasing Help You?’ A strongly demonstrated customer- first mentality and the ability to answer visitors’ needs sets Lynx apart from their competition.
The home page includes two video testimonials. One from Lee Melville, General Manager of The Caesar Hotel, London and one from Hamish Stoddart – Founder of Peach Pubs.
Video testimonials are also an excellent way of introducing your brand to visitors not yet familiar with your business. Not only that, video testimonials provide superb and convincing trust signals, which are hugely important for attracting website visitors. Search engines take note of them as a positive ranking factor.
These videos were beautifully filmed and produced by our in-house videographer Elissa, who always blows our socks off (and those of our clients!) with her top-notch, professional work.
Cost Savings Calculator
New for the 2022 redesign, we have included a nifty, easy to use cost savings calculator. The calculator provides even more reasons for business to sign up with Lynx as the purchasing partner of choice
Customer testimonials and endorsements add a huge amount of value to a business website. They are yet another type of trust signal. For visitors scanning the site, testimonials provide a great way to quickly showcase Lynx’s happy clients.
How it looks on mobile devices
As with every website we design, the Lynx site is fully responsive. The desktop user experience is great but the site looks just as good and functions equally well on all types of mobile device.
More and more consumers are accessing websites via mobile devices. The Lynx site is as responsive, actionable and frictionless on mobile devices as it is on desktop.