Brick-Tie Ltd, Yorkshire
A top client! We’ve enjoyed working with Brick-Tie for more than ten years now. Established over 35 years ago, Brick-Tie is Yorkshire’s first choice for wall-tie services and structural repairs. Their highly experienced team of surveyors and technicians are real experts in their field. They can help identify wall tie corrosion issues and where necessary, provide a detailed wall tie report and quotation for wall-ties or structural repairs.
This highly successful business has two arms with a website apiece. We designed their first websites over ten years ago and our more recent brief was to undertake a comprehensive ‘refresh and update’ project.
The Brick-Tie homepage is designed to be a representation of the Brick-Tie brand and a signpost to take visitors where they need to get to – quickly and with minimum effort.
A homepage is often the first and best way to make an impression on a new prospect, so with just a few seconds to keep the visitor’s attention we have conveyed:
- Who Brick-Tie are and an outline of the services they provide
- How and why they can help customers and prospects
- Why they have shed loads of credibility
Each of the services offered by Brick-Tie are easily navigated to by hovering over a bullet point. Calls to actions (CTAs) are carefully placed and headlines are optimised for mobile device users – avoiding the need for any pinching in and out to read the text.
Relevant imagery and articles work together to bring credibility to the site. The power of case studies and articles should never be underestimated. We have included the latest Brick-Tie articles and news on the homepage to build trust, show experience and provide an introduction to the business. Within the building preservation industry, this information speaks volumes.
The Brick-Tie team includes some prolific writers. The world of wall ties and preservation is a technically complex place and luckily, they love writing about it (as you’ll notice from the Technical Articles section!) and were more than happy to produce the site content as well as articles and case studies.
The copy is naturally keyword rich which is great for SEO and really helps to consistently maintain their high ranking for the industry. Regular article writing or blogging is a powerful, scalable and affordable marketing strategy which has really paid off for Brick-Tie.
We do understand that many businesses just can’t find the time to blog, or sometimes just don’t feel confident about their writing standard. Our copywriting service can help. We can write blogs on your behalf, or cast an eye over your own content.
How it looks on mobile devices
Take a look! Brick-Tie’s website is fully responsive and looks just as amazing on mobile devices as it does on desktop.
Easily navigated and with decently sized headlines and text, the mobile experience is smooth and effortless.