website performance monitoring
WHAT IS WEBSITE PERFORMANCE MONITORING?
Website Performance Monitoring is the discipline of analysing and monitoring web pages to ensure they display content as quickly as possible, load at consistent, optimal speed and don’t experience downtime.
In a nutshell, Website Performance Monitoring is the practice of keeping the internet experience as smooth as it can possibly be, for every second of the year.
Why is website page speed important?
We’re all familiar with the experience of arriving at a website, only to have to wait… and wait… patiently… for the site to load.
For users browsing the internet, it’s pretty annoying, but for commercial organisations, the consequences of slow page loads and outages can be catastrophic. The financial impact of a slow loading website shouldn’t be underestimated.
According to Kissmetrics, a 1 second delay in page response can result in a 7% reduction in conversions. Which means that if your e-commerce website is generating £10,000 a day, that single second lag could be costing you over £250,000 each year in lost sales.
In 2018, Google made page speed a ranking factor, rewarding faster-loading sites.
Google allocates two scores to page speed; one for desktop and one for mobile. Desktop tends to score higher as connection speeds for desktop are generally faster, but with most searches now conducted on mobile devices, page speed for mobile has become more critical than ever to both user engagement and ultimately, sales.
Google have a free to use page speed checker, where you can discover how your website measures up.
how can you improve your page speed?
We can help you improve your website's performance
We can help you to speed your page and minimise any downtime to your website.
If you would like to learn more, please get in touch. We would love to hear from you.
Our free website review will show you where you're losing business.
We send you a personalised video containing expert advice and recommendations, along with a prioritised list of actions that will make immediate improvements to your website.
There’s no obligation to work with us – action the list yourself or pass it on to your web guys.
We aim to turn around your free website review within 48 hours.