website performance

website performance monitoring

website performance


Website Performance Monitoring is the discipline of analysing and monitoring web pages to ensure they display content as quickly as possible, load at consistent, optimal speed and don’t experience downtime.

In a nutshell, Website Performance Monitoring is the practice of keeping the internet experience as smooth as it can possibly be, for every second of the year.

Why is website page speed important?

We’re all familiar with the experience of arriving at a website, only to have to wait… and wait… patiently… for the site to load. 

For users browsing the internet, it’s pretty annoying, but for commercial organisations, the consequences of slow page loads and outages can be catastrophic. The financial impact of a slow loading website shouldn’t be underestimated.

According to Kissmetrics, a 1 second delay in page response can result in a 7% reduction in conversions. Which means that if your e-commerce website is generating £10,000 a day, that single second lag could be costing you over £250,000 each year in lost sales.

website performance monitoring
Page Speed Insights

In 2018, Google made page speed a ranking factor, rewarding faster-loading sites. 

Google allocates two scores to page speed; one for desktop and one for mobile. Desktop tends to score higher as connection speeds for desktop are generally faster, but with most searches now conducted on mobile devices, page speed for mobile has become more critical than ever to both user engagement and ultimately, sales.

Google have a free to use page speed checker, where you can discover how your website measures up.

how can you improve your page speed?

Enable compression

Use Gzip to reduce the size of your CSS, HTML and JavaScript files that are larger than 120 bytes.

Minify CSS, HTML & JavaScript

By removing spaces, commas and any other unnecessary characters you will significantly increase your page speeds.

Reduce Redirects

Every time a page redirects to another page, it creates added time waiting for the HTTP request/response cycle. Each redirect creates a delay in page load.

remove render-blocking scripts

Browsers have to parse HTML before they can render a page. If your browser encounters a script during this process, it has to stop this process to execute it before it can continue.

leverage browser caching

Browsers cache a chunk of data including stylesheets, images and JavaScript files so that when a user returns to your site, the browser doesn't have to reload the entire page.

optimise images

Make sure your images are no larger than they need to be, that they are in the right file format - png photographs make for pretty huge images - and that they are compressed for the web.

speed up server responses

Look to fix performance hold-ups such as slow database queries, routing lag or inadequate memory. The recommended server response time is less than 200ms.

consider cdn

Content distribution networks are networks of servers used to distribute the load of delivering content. Copies of your site are stored on multiple servers across the world, so users have faster access to your site.

We can help you improve your website's performance

We can help you to speed your page and minimise any downtime to your website.

If you would like to learn more, please get in touch. We would love to hear from you.

Our free website review will show you where you're losing business.

We send you a personalised video containing expert advice and recommendations, along with a prioritised list of actions that will make immediate improvements to your website.

There’s no obligation to work with us – action the list yourself or pass it on to your web guys.

We aim to turn around your free website review within 48 hours.

website review by cree digital
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