Why is Page Load Speed Important?
We’re all familiar with the experience of arriving at a website, only to have to wait… and wait… patiently… for the site to load.
For users browsing the internet, it’s pretty annoying, but for commercial organisations, the consequences of slow page loads and outages can be catastrophic. The financial impact of a slow loading website shouldn’t be underestimated.
According to Kissmetrics, a 1 second delay in page response can result in a 7% reduction in conversions. Which means that if your e-commerce website is generating £10,000 a day, that single second lag could be costing you over £250,000 each year in lost sales.
Google Page Speed Insights
In 2018, Google made page speed a ranking factor, rewarding faster-loading sites.
Google allocates two scores to page speed; one for desktop and one for mobile. Desktop tends to score higher as connection speeds for desktop are generally faster, but with most searches now conducted on mobile devices, page speed for mobile has become more critical than ever to both user engagement and ultimately, sales.
Google have a free to use page speed checker, where you can discover how your website measures up.
8 Ways to Improve Your Page Load Speeds
1. Enable Compression
3. Reduce Redirects
4. Remove Render-Blocking Scripts
5. Leverage Browser Caching
6. Optimise Images
7. Speed Up Server Responses
8. Consider CDN
If you have questions about any of the above, please get in touch.