Search Engine Optimisation (SEO)

Get found. Get clicked. get conversions

Maximise your online presence with SEO

Cree Digital offer comprehensive SEO services designed to enhance your online visibility and drive targeted traffic to your website.
We specialise in optimising website content, conducting thorough keyword research, implementing effective on-page and off-page SEO strategies and tracking performance metrics.
We can help improve your search engine rankings, increase organic traffic and boost your online presence, ultimately leading to higher conversions and business growth.

What is SEO?

Search Engine Optimisation (SEO) is a term for the strategies and techniques used to target and increase the number of relevant visitors finding your website through Organic Search. 

By improving your website’s ranking in search results, you increase the chances of potential customers finding your website when searching for products or services related to your business. This can lead to increased website traffic, improved brand visibility, and ultimately, more customers and revenue.

In a nutshell, sound SEO will bring structure and clarity to your site to make it more findable by Google, Bing, Yahoo! etc.

Once earned, higher ranking should lead to increased traffic and brand exposure. 

Stay ahead of the curve with proven SEO Strategies

Three key benefits of SEO

Enhanced Website Visibility

Increased Organic (and Relevant) Traffic

Improved User Experience and Engagement

Getting started with an effective SEO strategy

A good starting point is to clearly outline your business objectives and what you want to achieve through SEO. It could be increasing website traffic, generating leads, improving conversions or enhancing brand visibility.

Identifying specific goals will help you tailor your strategy accordingly.

How long does it take to see results from SEO?

SEO is an ongoing process, and the results tend to compound over time. As you continue to optimise your website, publish high-quality content, build authoritative backlinks and improve user experience, your website’s visibility and rankings are likely to improve.

To achieve significant and sustainable results, it usually takes several months to a year or more of consistent and strategic SEO efforts.

How we can help

We know that a good SEO strategy is crucial to your site’s success. So we work with you to understand your position. We need to discover…

What are you looking to achieve?

Who is your target audience?

What problem do you solve for your customers?

What are the friction points on your website?

What keywords do you THINK your customers use?

Where are your visitors currently coming from?

How could SEO help my business?

Imagine the impact of experiencing a significant surge in organic traffic. It has the potential to transform your business entirely. Our clients have achieved impressive growth, going from generating modest revenues to remarkable revenues, solely through the power of SEO. However, it’s important to understand that such change requires time, patience, and a wide range of advanced techniques.

Page optimisation

We'll fine-tune your website's pages to target the most lucrative keywords for your business. Our approach involves mapping the most relevant keywords to each page, ensuring there is no keyword cannibalisation and enabling targeting of pages for search engines. Gone are the days of keyword stuffing. Both Google and your website's visitors now expect a more refined and thoughtful use of keywords. Our team logically integrates keywords into page titles, meta descriptions, calls-to-action, links, and body content. This allows us to optimise your website without compromising on quality or user experience.

Backlink audit

Although links can positively impact a website's ranking, it's important to note that certain links can have the opposite effect. Spammy and low-quality links, often acquired with the best of intentions, prioritise quantity over quality and can hinder a site's ranking progress. As part of your campaign, we will conduct a thorough audit of your existing backlinks. This evaluation aims to identify any links that may need to be removed or disavowed (ignored by Google) in order to maintain and improve your website's overall ranking.

Technical SEO

Technical SEO delves into the nerdy side of website optimisation. We will conduct a thorough review the inner workings of your website, making necessary adjustments and implementing schema markup. One aspect of technical SEO focuses on enhancing a website's crawlability. This involves optimising the structure and organisation of your site, making it easier for web crawlers to navigate and index its content. By improving the usability and crawlability of your website, we can also make improvements to page loading times, ensuring improved, frictionless user experience.

Competitor research

In addition, we’ll conduct a comprehensive audit of your competitors' websites. This analysis allows us to evaluate whether they are actively implementing any SEO strategies and identify their strengths and weaknesses. We will leverage this research to enhance your own website's ranking and develop a customised approach to maximise your online visibility and boost your search engine rankings.

Content creation

In some cases, creating new content becomes essential to effectively target searches made by your audience, especially if you operate in a highly competitive niche, or if your website lags behind your competitors. We will identify new ranking opportunities and develop fresh, engaging content explicitly crafted to rank high in search results and drive conversions. This integrated approach ensures that your content not only attracts visibility but also effectively converts visitors into customers.

Link building

Link building is a crucial component of any effective SEO strategy. Our expert team will analyse your website's link profile and implement a tailored approach to acquiring high-quality backlinks from reputable sources. By building a network of relevant and authoritative links, we will boost your website's authority, improve search engine rankings and drive targeted organic traffic. Our proven techniques ensure long-term success and sustainable growth for your online presence.

What is the SEO process?

The objective of SEO is to enhance your website’s performance, leading to higher rankings on Google and increased traffic. Effective SEO campaigns involve ongoing improvements based on the response of rankings, changes in Google’s algorithm, and the emergence of new competitors in the online landscape.

Your SEO campaign will be managed by a team consisting of an SEO Specialist and a Content Marketing Specialist. Together, they will optimise your website to achieve the desired outcomes. 

Every action and decision we make is focused on one goal: maximising your return on investment (ROI) as quickly as possible.

1. We take a look at your current SEO campaign

At the beginning of every SEO campaign, we conduct a thorough website audit and make sure your metrics are being captured effectively.

We verify that everything is working as it should, allowing us to accurately monitor visitor channels, visitors’ browsing behaviour and the specific actions they perform whilst on your site.

2. We research your sector and competitors

We will conduct comprehensive research on your competitors and analyse their website rankings. We’ll identify potential opportunities that can be leveraged to enhance your website’s visibility and drive organic traffic.

The competitor research process involves examining your competitors’ SEO strategies, content, and the types of links they are building, as well as the methods they employ to build those links.

By assessing your competitors’ content and link-building strategies, we can gain insights into what is effective or ineffective within your industry. Some competitors may have been continuously improving their SEO tactics and conducting tests for several years, while others may be missing out on potential opportunities. Therefore, we will also be vigilant in identifying gaps that we can capitalise on.

3. We produce your SEO strategy

We will work with you to develop a comprehensive SEO strategy for your website.

After conducting thorough research, wewill compile a list of actions to enhance your website and achieve your long-term objectives for traffic, leads, and revenue. These tasks will encompass:

Optimisation of your website and its content.
Creation of fresh and engaging content.
Enhancement of off-site SEO signals, including the quality of external content linking to your website

4. We create really good content

Before making a purchase, your customer is likely to have lots of questions. To address these queries effectively, our SEO specialists will research third party content and search metrics to understand the most common and relevant questions.

By delivering premium content that answers your audience’s various search queries, your website will gain increased value. This enhanced value will contribute to improved brand authority, trust and ranking.

5. We make continual improvements

SEO is an ongoing and iterative process that requires consistent and frequent attention.
We understands the importance of monitoring your website’s rankings in response to our efforts, as well as keeping a close watch on your competitors. This enables us to continuously prioritise our planned tasks and ensure we deliver the fastest and most impactful results achievable.

<p>Furthermore, we remain vigilant regarding broader SEO changes triggered by factors like algorithm updates. We aim to position your website favourably for long-term growth and success.

Search engine traffic is highly valuable and fiercely competitive. We recognise that search results pages are dynamic and ever-evolving and never take any improvement for granted. Instead, we constantly strategise and plan how to unlock the next stage of growth for your website.


Get a free website and marketing review

Book your free website and marketing review today and you will receive: 

a 10-15 minute video review of your website

a list of actionable recommendations to increase engagement

a diagnostic site health report

a site speed and performance assessment

competitor insights

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Free website and marketing review

Just so you know... We will use the information you provide to ensure we're making the right recommendations in our review. We will never share your details or any of the information you give. That's a promise.

What are you looking to improve?

This could be something as simple as 'Better engagement', 'Higher rankings', 'More enquiries' or 'Help with content.'

How effective are your current marketing activities?

What is your annual revenue?

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Knowing the scale of your marketing helps us to recommend the right strategy.

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