Technical SEO
Ensuring Optimal Performance and crawlability
What is technical SEO?
Technical SEO helps ensure that your website is set up correctly for search engines such as Google, Yahoo! and Bing to understand and rank your content, which can help your website rank higher in search results and drive more traffic to your site.
Improve your website's search ranking
Technical SEO refers to the optimisation of a website’s technical elements to improve its search engine visibility and ranking. It involves making sure that search engines can easily crawl and index the site, and that the website is technically sound and adheres to best practices for search engine optimisation.
Drive more traffic to your website
Some of the key technical elements that impact SEO include…
- Website speed
- Mobile responsiveness
- Website architecture
- URL structure
- Meta tags
- Sitemaps
- robots.txt files
By optimising your website’s technical elements, you can ensure that search engines can easily crawl and index your site and that your website adheres to best practices for search engine optimisation.
This will improve your website’s search engine visibility and ranking, which can ultimately drive more traffic to your site and help you achieve your online business goals.
Our technical SEO services
Nerd alert! Technical SEO is the most straightforward aspect of search engine optimisation. There are few grey areas and everything can be measured and verified.
Our Technical SEO services improve your site’s performance, removing bottlenecks to your search performance by ensuring your site is technically optimised for search.
Technical SEO audits
Our technical SEO experts will carefully examine your website to uncover any technical issues that may be impacting its visibility in search results or overall performance. Once we identify these problems, we will provide you with a full report, a plan of action and timescale for improving the health of your website.
Site architecture
The structure of your website is important for users and search engines to easily navigate. Our team will assess your website's architecture and suggest ways to improve it, so that search engines can better understand and rank your site for increased visibility.
On-Page optimisation
Improving the performance of your commercial pages, such as product or service pages, is essential for achieving higher search engine rankings and attracting valuable leads to your website. Our team will carefully examine your commercial pages, implementing optimisations to enhance their visibility in search results and boost conversions, ultimately driving more valuable traffic to your site.
Mobile optimisation
With more than half of web traffic coming from mobile devices, it is crucial that your website loads smoothly on all screen sizes. This aspect is essential for effective search engine optimisation. Our technical SEO experts will take care of optimising your web content, ensuring it looks and functions seamlessly across various devices, providing a great user experience for visitors regardless of the screen they are using.
Page speed optimisation
The speed at which your website loads is a crucial factor that affects its ranking in search results. It is also one of the core web vitals identified by Google, which are metrics used to assess the quality of user experience. Our team will provide you with valuable insights on how to enhance your core web vitals scores, leading to improved rankings in search engines and a better overall user experience.
Monitoring and reporting
It's important to assess how well your technical SEO efforts are working to improve your website. Our team will provide regular reports that track our progress, identify areas for improvement, and give recommendations for further optimisation. These reports will keep you informed about our impact and help you make future enhancements for maximum website success.
Structured data markup
Using structured data markup code helps search engines understand your website and its page content more effectively. This not only improves your search rankings but also enhances the appearance of rich features in search results. As a result, you can expect higher click-through rates and increased traffic from search engine result pages (SERPs).
Website migration
If you're preparing for a new website, switching to a new domain, or changing your platform, our team can assist you in creating a detailed migration plan. This plan ensures that any SEO progress you have made in the past remains unaffected, and even improves during the transition.
Penalty tecovery
If your website has suffered from a penalty, we can assist you in restoring lost traffic and rankings. We will identify the main cause of the penalty and develop a plan to regain lost rankings, improving your website's search visibility and performance. If you are uncertain about whether you have been penalised, we can also investigate and look for any signs of a penalty to address the issue accordingly.
Metadata analysis
Tracking the effectiveness of your technical SEO work is crucial for enhancing your website's performance. Our team will regularly provide reports, detailing the progress made, pinpointing areas that can be improved and offering recommendations for further optimisation. These reports will help you gauge the impact of our efforts and guide future improvements to maximise your website's success.
Get a free website and marketing review
Book your free website and marketing review today and you will receive:
a 10-15 minute video review of your website
a list of actionable recommendations to increase engagement
a diagnostic site health report
a site speed and performance assessment
competitor insights