What is Content Strategy?
Content strategy is a framework for producing and marketing content.
A content strategy details an organisation’s approach to subject selection, content formats, writing style, design and promotion.
Having a content strategy helps you plan your website’s content marketing. Without a strategy, it is easy to hop from one tactic to another, without real focus, objective or direction.
With a well thought-out strategy, everyone knows what they need to do, how they’re going to do it and what they hope to achieve in the process.
How to Set Up a Content Marketing Plan in Six Easy Steps
1. SET GOALS
2. DEFINE YOUR AUDIENCE
3. CREATE SPECIALIST CONTENT
4. PUBLISH YOUR CONTENT
5. LISTEN TO YOUR CUSTOMERS
6. MEASURE YOUR RESULTS