What Life

Tax Free Life Cover Paid by Your Limited Company

Relevant Life Insurance Website Design

The Project

Cree Digital has worked with the Directors of What Life for over a decade and we are always happy to contribute towards the launch of a new campaign. 

Relevant Life Insurance is one of the many products in What Life and Mortgages’ portfolio. It offers tax-free life cover for company directors, with the limited company paying the premiums, with cover of up to 35 times annual earnings. It was felt an awareness campaign was needed as many company directors don’t know Relevant Life cover exists. 

We created a video explainer for a Facebook Ads campaign, targeting company directors and CFOs. The Facebook campaign directed prospects to this information page to establish eligibility and to generate leads for the client.

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