Google Optimize is a free testing tool that helps you find ways to improve your website and gain more conversions. In this short article, I explain what Google Optimize, how it works and the types of tests you can run. My only irritation with Google Optimize is that ‘optimise’ has the American English spelling. What
One of the key engagement numbers that points to the quality of a web page is Bounce Rate. It’s a percentage you’ll find in Google Analytics and will give you a good idea if the content of a page meets and satisfies user intent. The lower the bounce rate of a page, the better. In
‘Domain Authority’ (DA) is a phrase you will hear and see quite a lot when you begin exploring the subject of search engine optimisation (SEO). It refers to the relevance of a website for a specific subject area or industry. This relevance has an impact on its rankings in search engines as they assess domain
Video is a trust signal and a key component to your content strategy that directly influences the length of time visitors stay on your website and reduces bounce rates in the process. Customer trust and credibility are crucial to any business. It’s difficult to see how customers will buy products or services from any organisation
A new study by BrightEdge indicates that organic and paid search drive more than 70% of revenues for B2B (Business-to-Business). The study says organic and paid search still deliver far more traffic to websites than other channels, including social and display advertising. BrightEdge state that organic and paid search are responsible for 68% of all
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