Why Video is a Trust Signal

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Mandy Wilson

Mandy is a Director and Content Manager at Cree Digital

Video Services
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Video is a trust signal and a key component to your content strategy that directly influences the length of time visitors stay on your website and reduces bounce rates in the process.

Customer trust and credibility are crucial to any business. It’s difficult to see how customers will buy products or services from any organisation lacking in either.

A great way to grab a customer’s attention, build trust and enhance credibility is to create your own video.

Video is a Trust Signal

Statistics indicate that video is a key trust signal and positively influences sales and conversions.

90% of consumers say that video content helps them make buying decisions.

Visitors will tend to watch an explainer video rather than read text.   From customer testimonials to product videos, buyers are opting to watch a video instead of reading.

A study authored by eyeviewdigital.com states that using video on landing pages can increase conversions by 80%.

The Power of Video in Numbers

Wyzowl’s article The State of Video Marketing 2019, indicates that 87% of businesses now use video as a marketing tool.

The same article states that 96% of people say they’ve watched an explainer video to learn more about a product or service.

In Google’s article Why Online Video Is a Must-Have for Your Mobile Marketing Strategy we are told that visitors using smartphone are twice as likely as TV users and 1.4 times more likely than desktop users to feel a sense of personal connection to brands that show video content on their devices.

Shouldn’t Video be Part of Your Marketing Strategy?

We produce a range of different videos for our customers. You can find just a couple of examples below. We have many more we can share with you. These include explainers, animations, instructional videos and introductions. If you would like to discuss video and how it could help your organisation to grow, please get in touch with us.


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