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Navigating the Digital Landscape: The Power of Organic and Paid Search
In today’s digital landscape, understanding how people find your business is crucial. Organic and paid search remain the dominant drivers of website traffic and revenue. While other channels like social media and email marketing have gained prominence, search continues to be the primary
The Importance of Video in Digital Marketing
Video has undeniably revolutionised the digital landscape, emerging as a potent tool for businesses seeking to connect and engage with their audience. Its ability to capture attention, build trust and drive sales has solidified its position as a cornerstone of successful marketing strategies.
How to Optimise Your Website for Local SEO
In today’s digital age, local search engine optimisation (SEO) has become increasingly important for businesses wanting to target customers in specific geographic areas. Optimising your website for local SEO helps you increase visibility, attract relevant local traffic and drive more customers to your physical location.
Content Marketing: A Comprehensive Guide
There are many ways to approach content marketing. Here we discuss 8 of the most popular types and how best to use them.
Load Time is Everything: A Guide to Boosting Page Load Speed
There is nothing more infuriating than a slow loading website page. Learn how you can speed them up to improve user experience
What is Bounce Rate and How Can You Reduce it?
What is Bounce Rate? Bounce rate is a key metric in web analytics that measures the percentage of visitors who leave a website after viewing only one page. In essence, it indicates how engaging your content is. A high bounce rate suggests your
What is Domain Authority and How Important is it?
Domain Authority (DA) is a metric used by search engines (Google, Bing, Yahoo et al) to gauge a website’s overall authority and relevance within a specific subject area. While it’s not a direct ranking factor, DA correlates strongly with higher search engine rankings.
A Six Step Content Marketing Strategy – Easy to Implement and Super Effective
From setting goals to measuring results, why not use our 6 step content marketing strategy as a guide. We make the process easy to implement and super effective.
How to Improve Conversion Rates on Your E-commerce Website
As an e-commerce business, driving conversions is crucial for your success. However, increasing conversion rates can be a challenging task. In this blog post, we’ll explore effective strategies and actionable tips to help you optimise your e-commerce website and boost your conversion rates.