Too much choice isn’t always better for your customers and may lead to ‘Choice Paralysis’ and NO sale! Learn how ‘The Jam Study’ proved this interesting phenomenon.
Are Your Customers Spoilt for Choice? Read More »
There is nothing more infuriating than a slow loading website page. Learn how you can speed them up to improve user experience
8 Proven Ways to Speed Up Your Page Loads Read More »
What is on-page SEO? On Page SEO is a method of optimising web pages to improve search engine rankings, attract organic traffic and engage visitors. Common on-page SEO practices include optimising content, title tags, images, internal links, external links and URLs. It is a common understanding that SEO is a strategy to appease and please
How to Fine Tune Your On-Page SEO Read More »
There are many ways to approach content marketing. Here we discuss 8 of the most popular types and how best to use them.
8 Content Marketing Types and Why You Should Use Them Read More »
From setting goals to measuring results, why not use our 6 step content marketing strategy as a guide. We make the process easy to implement and super effective.
The Six Step Content Marketing Strategy – Easy to Implement and Super Effective Read More »
Google Optimize is a free testing tool that helps you find ways to improve your website and gain more conversions. In this short article, I explain what Google Optimize is, how it works and the types of tests you can run. My only irritation with Google Optimize is that ‘optimise’ has the American English spelling.
Google Optimize – The Free Conversion Rate Testing Tool You Really Need to Try Read More »
One of the key engagement numbers that points to the quality of a web page is Bounce Rate. It’s a percentage you’ll find in Google Analytics and will give you a good idea if the content of a page meets and satisfies user intent. The lower the bounce rate of a page, the better. In
What is Bounce Rate and How Can You Reduce it? Read More »
‘Domain Authority’ (DA) is a phrase you will hear and see quite a lot when you begin exploring the subject of search engine optimisation (SEO). It refers to the relevance of a website for a specific subject area or industry. This relevance has an impact on its rankings in search engines as they assess domain
What is Domain Authority and How Important is it? Read More »
Video is a trust signal and a key component to your content strategy that directly influences the length of time visitors stay on your website and reduces bounce rates in the process. Customer trust and credibility are crucial to any business. It’s difficult to see how customers will buy products or services from any organisation
Why Video is a Trust Signal Read More »
A new study by BrightEdge indicates that organic and paid search drive more than 70% of revenues for B2B (Business-to-Business). The study says organic and paid search still deliver far more traffic to websites than other channels, including social and display advertising. BrightEdge state that organic and paid search are responsible for 68% of all
Organic and Paid Search Traffic Up – Social Traffic Remains Flat Read More »
